{"title":"New Arrivals","description":"\u003cp\u003e\u003cspan class=\"s1\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWelcome to the newest drops at \u003c\/span\u003e\u003cspan class=\"s2\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eReign Boutique\u003c\/span\u003e\u003cspan class=\"s1\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e. Updated weekly with hand-picked arrivals from top European and Scandinavian designer labels, our \u003c\/span\u003e\u003cspan class=\"s2\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eNew In\u003c\/span\u003e\u003cspan class=\"s1\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e collection brings you fresh, trend-focused pieces crafted for modern everyday style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003eDiscover fresh seasonal arrivals, from effortless smart casual tops and flattering boutique denim to statement printed dresses and soft cozy knitwear. Whether you are updating your weekly wardrobe rotation or looking for complete outfit inspiration, explore our newest fashion drops online.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"lollys-laundry-honey-suzani-style-embroidered-vest","title":"Lollys Laundry Honey Suzani Style Embroidered Vest","description":"\u003cp\u003eThe Lollys Laundry Honey vest is designed in cream with colourful Suzani-inspired embroidery across the front. Nature-led motifs in rust, pink and blue are framed by burgundy contrast stitching around the open edges. A lightly quilted texture gives the sleeveless shape definition, while the plain back keeps the embroidery as the focal point. Wear this embroidered waistcoat over knitwear, blouses or dresses when an outfit needs colour and detail. A unique festival outfit idea. \u003c\/p\u003e","brand":"Lollys Laundry","offers":[{"title":"S","offer_id":56653151600980,"sku":"26438-1028-02-S","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653151633748,"sku":"26438-1028-02-M","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":56653151666516,"sku":"26438-1028-02-L","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/lollys-laundry-honey-suzani-style-embroidered-vest-2.webp?v=1785864887"},{"product_id":"lollys-laundry-eddall-dark-blue-jacket","title":"Lollys Laundry Edda Dark Blue Embroidered Denim Shirt Jacket","description":"\u003cp\u003eThe Lollys Laundry Edda is a dark blue cotton shirt jacket cut in a relaxed shape with room for layering. White contrast stitching defines the pockets and seams, while an embroidered bird motif gives the chest a distinctive focal point. Decorative zip details and white buttons with pink stitching continue the graphic finish. Wear it open as a lightweight denim jacket or buttoned as an oversized shirt.\u003c\/p\u003e","brand":"Lollys Laundry","offers":[{"title":"XS","offer_id":56653151699284,"sku":"26461-6013-23-XS","price":150.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653151732052,"sku":"26461-6013-23-S","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":56653151764820,"sku":"26461-6013-23-M","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":56653151797588,"sku":"26461-6013-23-L","price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/lollys-laundry-eddall-dark-blue-jacket-2.webp?v=1785864530"},{"product_id":"second-female-liria-check-print-shirt","title":"Second Female Liria Check Print Shirt","description":"\u003cp\u003e\u003cspan\u003eThe Second Female Liria is a plaid cotton shirt in a soft neutral check. Dropped shoulders give the loose fit room through the body, while the straight hem keeps the silhouette neat. A pointed collar frames the button front and the single chest pocket adds a classic shirt detail. Wear it buttoned with tailored trousers or leave it open over a vest top for a lighter layered look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Second Female","offers":[{"title":"XS","offer_id":56653221626196,"sku":"60935-2061-XS","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653221658964,"sku":"60935-2061-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653221691732,"sku":"60935-2061-M","price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/second-female-liria-check-print-shirt.webp?v=1785864184"},{"product_id":"second-female-rayna-black-frill-blouse","title":"Second Female Rayna Black Frill Long Sleeve Blouse","description":"\u003cp\u003e\u003cspan\u003eThe Second Female Rayna is a black frill blouse cut in a loose, straight shape. Layered ruffles frame the V-neck and continue down the button front, bringing movement without adding bulk through the body. The lightly crinkled lyocell-blend fabric is finished with long sleeves that gather into elasticated cuffs. Side slits help the hem sit neatly over trousers, making it easy to style for work, dinner or an occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Second Female","offers":[{"title":"XS","offer_id":56653221724500,"sku":"60940-8001-XS","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653221757268,"sku":"60940-8001-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653221790036,"sku":"60940-8001-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":56653221822804,"sku":"60940-8001-L","price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/second-female-rayna-black-frill-blouse.webp?v=1785863878"},{"product_id":"rue-de-femme-paxton-black-floral-tie-neck-midi-dress","title":"Rue de Femme Paxton Black Floral Tie-Neck Midi Dress","description":"\u003cp\u003eThe Rue de Femme Paxton dress combines a black floral print with a high tie neckline, long semi-sheer sleeves and a smocked waist that draws in the shape. Smocked cuffs add structure to the sleeves, while the midi skirt falls loosely for movement. Wear it with heels as a wedding guest or occasion dress, or pair it with boots for dinners and less formal events.\u003c\/p\u003e","brand":"Rue de Femme","offers":[{"title":"XS","offer_id":56653278019924,"sku":"RDF1029-20-XS","price":169.95,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653278052692,"sku":"RDF1029-20-S","price":169.95,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":56653278085460,"sku":"RDF1029-20-M","price":169.95,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":56653278118228,"sku":"RDF1029-20-L","price":169.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/rue-de-femme-paxton-black-floral-tie-neck-midi-dress.webp?v=1785863117"},{"product_id":"my-essential-wardrobe-evie-shaped-black-blazer","title":"My Essential Wardrobe Evie Shaped Black Blazer","description":"\u003cdiv\u003e\n\u003cdiv class=\"transition-all duration-300 ease-in-out line-clamp-3\"\u003e\n\u003cp\u003e\u003cspan\u003eThe My Essential Wardrobe Evie blazer is shaped through the waist before flaring gently at the hem. Wide notched lapels, a single-button fastening and long sleeves keep the front tailored, while the cropped length sits neatly with high-waisted trousers, denim or skirts. The peplum-style hem gives this black blazer a more defined silhouette than a straight-cut jacket, making it suitable for work, dinner and occasion dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Essential Wardrobe","offers":[{"title":"8","offer_id":56653292437844,"sku":"10705705-100031-34","price":169.95,"currency_code":"EUR","in_stock":true},{"title":"10","offer_id":56653292470612,"sku":"10705705-100031-36","price":169.95,"currency_code":"EUR","in_stock":true},{"title":"12","offer_id":56653292503380,"sku":"10705705-100031-38","price":169.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/my-essential-wardrobe-evie-shaped-black-blazer-3.avif?v=1785862612"},{"product_id":"kaffe-kacionia-coffee-bean-melange-cardigan","title":"Kaffe Cionia Coffee Bean Short Sleeve Knit Cardigan","description":"\u003cp\u003e\u003cspan\u003eThe Kaffe Cionia cardigan is knitted in a deep coffee brown with a textured finish and pearl-effect front buttons. It has a crew neckline, boxy fit, ribbed trims and short sleeves that finish close to the elbow. Wear it fully buttoned as a knitted top with jeans or tailored trousers, or leave it open over a camisole when layering.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kaffe","offers":[{"title":"XS","offer_id":56653298499924,"sku":"10511787-1909151-XS","price":79.95,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":56653298532692,"sku":"10511787-1909151-S","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653298565460,"sku":"10511787-1909151-M","price":79.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":56653298598228,"sku":"10511787-1909151-L","price":79.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/kaffe-kacionia-coffee-bean-melange-cardigan.avif?v=1785861959"},{"product_id":"kaffe-kaketty-blue-fog-shirt-with-scalloped-lace-trim","title":"Kaffe Kaketty Blue Fog Scalloped Lace Trim Shirt","description":"\u003cp\u003eButton-up shirt with a classic collar and scalloped trim along the placket, collar and cuffs. Straight fit with long sleeves and a crisp appearance.\u003c\/p\u003e","brand":"Kaffe","offers":[{"title":"8","offer_id":56653298630996,"sku":"10511790-154008-34","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"10","offer_id":56653298663764,"sku":"10511790-154008-36","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"12","offer_id":56653298696532,"sku":"10511790-154008-38","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"14","offer_id":56653298729300,"sku":"10511790-154008-40","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/kaffe-kaketty-blue-fog-shirt-with-scalloped-lace-trim.avif?v=1785861584"},{"product_id":"kaffe-kajinie-blue-fog-crew-neck-jumper","title":"Kaffe Jinie Coffee Bean Contrast Trim Knit Jumper","description":"\u003cp\u003e\u003cspan\u003eThe Kaffe Jinie jumper is knitted in light blue with white contrast piping along the sleeves and hem. It has a ribbed crew neckline, dropped shoulders, elbow-length sleeves and a boxy shape that falls straight through the body. The longer short sleeves provide more arm coverage than a standard knitted top, while the contrast edging clearly defines the relaxed shape. Wear it with blue or white denim, or pair it with tailored trousers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kaffe","offers":[{"title":"XS","offer_id":56653298762068,"sku":"10511946-1540081-XS","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653298794836,"sku":"10511946-1540081-S","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653298827604,"sku":"10511946-1540081-M","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":56653298860372,"sku":"10511946-1540081-L","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/kaffe-kajinie-blue-fog-crew-neck-jumper.avif?v=1785860888"},{"product_id":"kaffe-jinie-coffee-bean-crew-neck-jumper","title":"Kaffe Jinie Coffee Bean Contrast Trim Knit Jumper","description":"\u003cp\u003e\u003cspan\u003eThe Kaffe Jinie jumper is designed in a deep coffee brown with cream contrast piping at the sleeves and hem. It has a crew neckline, dropped shoulders, elbow-length sleeves and a boxy fit that sits loosely through the body. The longer short sleeves offer more coverage than a knitted T-shirt, while the contrast trim defines the shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Style it with grey or blue denim, or wear it with tailored trousers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColour: \u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kaffe","offers":[{"title":"XS","offer_id":56653298893140,"sku":"10511946-190915-XS","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":56653298925908,"sku":"10511946-190915-S","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653298958676,"sku":"10511946-190915-M","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":56653298991444,"sku":"10511946-190915-L","price":59.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/kaffe-jinie-coffee-bean-crew-neck-jumper.avif?v=1785860662"},{"product_id":"fransa-fraurora-rum-white-contrast-trim-sweatshirt","title":"Fransa Aurora Burnt Orange \u0026 White Contrast Sleeve Sweatshirt","description":"\u003cdiv class=\"transition-all duration-300 ease-in-out line-clamp-none\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Fransa Aurora sweatshirt is designed in burnt orange with white contrast stripes running from the shoulders to the cuffs. It has a crew neckline, raglan sleeves, a straight fit and small side splits at the hem. Wear it with the coordinating trousers for a complete set, or pair it with cream denim or relaxed trousers for a comfortable every day outfit.\u003c\/span\u003e\u003cspan class=\"font-medium\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fransa","offers":[{"title":"XS","offer_id":56653311082836,"sku":"20618035-900010107-XS","price":39.95,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":56653311115604,"sku":"20618035-900010107-M","price":39.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/fransa-fraurora-rum-white-contrast-trim-sweatshirt.avif?v=1785860018"},{"product_id":"fransa-kalia-whisper-white-red-floral-print-blouse","title":"Fransa Kalia Whisper White \u0026 Red Floral Print Blouse","description":"\u003cp\u003e\u003cspan\u003eThe Fransa Kalia blouse features a red floral-inspired print on a whisper white background. It has a V-neckline, a straight relaxed shape and long sleeves gathered at the shoulders and cuffs for gentle volume. The lightly textured finish adds definition to the print without making the blouse feel overly detailed. Wear it with blue denim for everyday styling or pair it with tailored trousers and skirts for work or dinner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fransa","offers":[{"title":"XS","offer_id":56653311148372,"sku":"20618053-900009958-XS","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":56653311181140,"sku":"20618053-900009958-S","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":56653311213908,"sku":"20618053-900009958-M","price":39.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":56653311246676,"sku":"20618053-900009958-L","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/fransa-kalia-whisper-white-red-floral-print-blouse.avif?v=1785859690"},{"product_id":"fransa-veda-wide-leg-trousers-with-elastic-waist","title":"Fransa Veda Brown Wide Leg Drawstring Trousers","description":"\u003cp\u003eThe Fransa Veda trousers are cut with a full-length wide leg and front pleats that create room through the hip and thigh. An elasticated mid waistband with an adjustable drawstring gives a flexible fit, while side pockets add everyday practicality.\u003c\/p\u003e\n\u003cp\u003eThe rich brown shade works particularly well with cream blouses, fine knits and tonal layers. Wear them with a heel to emphasise the long line or with flats for a more relaxed look.\u003cspan class=\"font-medium\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Fransa","offers":[{"title":"8","offer_id":56653311312212,"sku":"20618072-1909161-34","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"10","offer_id":56653311344980,"sku":"20618072-1909161-36","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"12","offer_id":56653311377748,"sku":"20618072-1909161-38","price":59.95,"currency_code":"EUR","in_stock":false},{"title":"14","offer_id":56653311410516,"sku":"20618072-1909161-40","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/fransa-veda-wide-leg-trousers-with-elastic-waist-2.avif?v=1785858778"},{"product_id":"fransa-selana-brown-cream-polka-scarf","title":"Fransa Selana Brown\/Cream Polka Dot Neck Scarf","description":"\u003cp\u003e\u003cspan\u003eThe Fransa Selana Neck Scarf features a rich brown and cream polka dot design with a sharply pleated texture and contrasting border. Its compact triangular shape sits neatly at the neck, adding print and definition without the bulk of a larger scarf.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStyle it with blouses, knitwear, tailoring or denim for an easy finishing touch.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fransa","offers":[{"title":"One Size","offer_id":56653311574356,"sku":"20618167-900011042-ONE-SIZE","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/8985\/7876\/files\/fransa-selana-brown-cream-polka-scarf-1.avif?v=1785691523"},{"product_id":"ichi-ihkate-twillish-20125261-java-almond-milk-blazer","title":"ICHI Kate Twillish Brown \u0026 Beige Textured Tailored Blazere","description":"\u003cp class=\"p1\"\u003eThe ICHI Kate Twillish blazer brings texture to neutral tailoring through its brown and beige diagonal weave. The slim cut follows the body, while the notched lapel and single-button front give the jacket a defined shape. Two welt pockets sit neatly at the front. 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