Our Story
Reign Boutique is an independent women’s fashion boutique in Navan, founded and owned by Catherine Murphy. Since opening in 2020, Reign has grown around a love of fashion, personal service and the relationships built with the women who shop with us.
I started in the industry when I was 15 and went on to work across retail, buying, wholesale and merchandising. Over the years, I learned a huge amount about fashion, but also about what really makes a shopping experience memorable.
When I opened Reign, I wanted to create the kind of boutique I would love to shop in myself — fashion-led, welcoming and genuinely personal.
The timing was certainly memorable. We opened just six weeks before the first pandemic lockdown, so a business I had imagined as a very hands-on, face-to-face experience suddenly had to move online almost overnight.
But the idea behind Reign never changed: good fashion, great service and real relationships with the women who shop with us.
Fashion should feel personal.
Reign Boutique is an independent women’s fashion boutique in Navan, founded and owned by Catherine O’Keeffe. Since opening in 2020, Reign has grown around a love of fashion, personal service and the relationships built with the women who shop with us.
At Reign, our collections are chosen with real women and real wardrobes in mind — strong seasonal fashion, pieces with personality and clothes you’ll genuinely want to wear.
Shopping should feel easy too. We listen, get to know what our customers love and offer friendly, honest service without the pressure — in our Navan boutique and online
“In the world we live in now, women really need each other.”
— Catherine MurphyFounder, Reign Boutique